Linimasa : Jurnal Ilmu Komunikasi

POLA KOMUNIKASI PEMBELAJARAN PADA ANAK DENGAN HAMBATAN PENDENGARAN DI SLB SUKAPURA KOTA BANDUNG

Charisma Asri Fitrananda, Nur Ratih Devi Affandi — Wed, 24 Apr 2024 00:00:00 +0700

Children with hearing impairments experience difficulties in recognizing sounds around them so they usually utter meaningless words. Thus, of course, when writing a sentence they also experience errors in the form of writing meaningless words and sentences. One of the obstacles in providing learning services to children with hearing impairments is the lack of appropriate learning that is applied to them. The lack of innovative media is an obstacle for teachers in SLB. This research uses a qualitative research method with a phenomenological type of research consisting of field observations and in-depth interviews. The informants interviewed by the research team were students, teachers and parents at SLB Sukapura, Bandung City. Using the symbolic interaction theory approach from Herbert Mead, the results of this research found that the language used as a communication medium was BISINDO sign language, because BISINDO is the natural language of children with hearing impairments and they feel they understand better if they use BISINDO. In fact, it is not the child who follows the teacher's language but the teacher who follows the child's language. Not a few other special schools also use SIBI sign language as a learning communication medium because SIBI is considered the standard Indonesian sign language whose language structure is in accordance with Indonesian. But in reality, SIBI was created by the government, which is a hearing person, while sign language is a language belonging to people with hearing impairments, which of course had to be made by hearing impaired people.

PENGARUH KOMUNIKASI PERSUASIF HOST LIVE SHOPPING TIKTOK SHOP AEROSTREET TERHADAP KEPUTUSAN PEMBELIAN FOLLOWERS

Andies Muhammad, Firdaus Yuni Dharta, Rastri Kusumaningrum — Wed, 24 Jan 2024 00:00:00 +0700

ABSTRACT

This study attempts to ascertain the extent to which TikTok Shop live shopping host' persuasive communication affects followers' purchase choices. This sort of study employs basic linear regression analysis for data analysis and explanatory survey methods for quantitative research. There are 1,044,130 persons in total. This study used a non-probability sampling strategy with a simple random sampling method. The Slovin random sampling formula was used to determine the sample size, which consisted of 100 sample. The results of the data analysis show that there is an influence of persuasive communication by the Tiktok Shop live shopping host on followers' buying decisions with an F count of 50.885 with a significance level of 0.000 <0.05. From the results of the coefficient of determination, it is known that the persuasive communication of the Tiktok Shop live shopping host has an effect of 35.6% on purchasing decisions, while the rest is influenced by other variables not discussed in this study. Therefore, it can be said that the persuasion carried out by the live shopping host Tiktok Shop @Aerostreet was successful.

Keywords: persuasive communication, live shopping, Tiktok Shop, purchasing decision.

PEMBINGKAIAN BERITA RESHUFFLE MENTERI BULAN JUNI 2022 DALAM PORTAL BERITA ONLINE KOMPAS.COM DAN CNNINDONESIA.COM

Bernadius Tyas Ananto, Seto Herwandito — Wed, 24 Jan 2024 00:00:00 +0700

ABSTRACT

This study aims to find out how the online media Kompas.com and CNNIndonesia,com frame the ministerial reshuffle news for June 2022. The method used in this study is a qualitative method. In this study, researchers used data collection methods by means of documentation. The unit of observation in this study is the framing of the June 2022 ministerial reshuffle news on the online news portals Kompas.com and CNNIndonesia.com. Meanwhile, the unit of7 analysisis the ministerial reshuffle news for June 2022 which is analysed using Robert. N Entman’s framing theory. The primary data comes from the ministerial reshuffle news for June 2022 on Kompas.com and CNNIndonesia.com. For secondary data comes from books, articles, and scientific journals.Thes results of the study show that Kompas.com considers that thus ministerial reshuffle is due to the vacancy of 10 deputy ministerial positions in Indonesia Maju cabinet. Meanwhile CNNIndonesia.com provided information that the ministerial reshuffle was Presiden Jokowi’s political nterst ahead of 2024. The results of the research also showed similarities that Kompas.com and CNNIndonesia,com emphasized the replacementof ministerial and deputy ministerial figures.

Keywords: Framing, News, Online media, Reshuffle

PEMANFAATAN PODCAST DAN KOVERGENSI MEDIA INFORMASI PERUSAHAAN SEBAGAI MEDIA PUBLIC RELATIONS

Dina Fitriah, Lusy Mukhlisiana — Wed, 24 Jan 2024 00:00:00 +0700

ABSTRACT

Communication technology transformation has been widely used by companies to disseminate information to internal and external parties of the company. Like the use of podcasts as a medium used by companies to build information media. Changes in technology into new media practices are the impact of media convergence. The object of this research is the Witel Cirebon Podcast (POWER). The purpose of this study is to examine the utilization of the Witel Cirebon Podcast (POWER) as a form of transformation of old media into new media which is used to disseminate communication and information about Telkom Indonesia Witel Cirebon, and to find out the planning and management of the Witel Cirebon Podcast as a company information medium. This study uses a qualitative descriptive method. The results of this study indicate that in utilizing the Witel Cirebon Podcast (POWER), there is a team that manages the Podcast, namely the social media ranger team to carry out the planning and management of the content of the Witel Cirebon Podcast to build the company's image, reputation and promotional activities through the development of digital information and communication media.

Keywords: Media Convergence, Podcast, Public Relations

PROMOSI FILM MENCURI RADEN SALEH DI TWITTER PADA AKUN @mrs_film DAN MINAT MENONTON GENERASI Z

Iffa Salsabila Mulyadi, Oki Achmad Ismail — Wed, 24 Jan 2024 00:00:00 +0700

ABSTRACT

Twitter is one of the social media platforms that is not only used to communicate, but also used as a media for delivering information and entertainment in the form of microblogs. Promoting through Twitter gives companies a great opportunity to connect with a large audience to build relationships. Although Twitter is not the social media with the highest number of users in Indonesia, Mencuri Raden Saleh is the first Indonesian movie with the heist genre. Mencuri Raden Saleh Movie actively promotes on Twitter through the official @mrs_film account and the hashtag #MencuriRadenSaleh Movie by utilizing Twitter microblogging. The @mrs_film account is also the account with the most followers among the 15 most watched Indonesian films in 2022. Therefore, this study was conducted to determine how much influence the promotion of the Stealing Raden Saleh Movie on Twitter on the @mrs_film account has on Generation Z's interest in watching. This research uses the SOR Theory (Stimulus-Organism-Response) to see if the promotion from Twitter can produce the effect of wanting to watch the Mencuri Raden Saleh movie to Generation Z. The research method used is quantitative, with a purposive sampling sample because there are criteria that must be met in filling out the questionnaire (Twitter users and Generation Z). and distributing questionnaires via direct message and Twitter base. This study uses data analysis including descriptive analysis, normality test, heteroscedasticity test, simple linear regression test, coefficient of determination, correlation coefficient, and t hypothesis test. Based on the results of these tests, the variable promotion of the Stealing Raden Saleh Movie on Twitter on the @mrs film account or variable X has a positive effect of 43.8% on variable Y, that is Generation Z's interest in watching. Through the results of this study, Twitter can be considered as one of the promotional media that will give certain effects to the audience.

Keywords: Twitter, Promotion, Interest In Watching, Generation Z

KOMUNIKASI KELUARGA DALAM PEMAKNAAN INSECURE PADA DIRI REMAJA AKHIR

Lathifah Khairiyyah, Nofha Rina — Wed, 24 Jan 2024 00:00:00 +0700

ABSTRACT

The phenomenon of insecurity is being felt by late adolescents today, because at this age adolescents are experiencing many new phases in life before heading into adulthood. At this age, a lot of worries arise in late adolescents, so that positive family communication is needed to be able to help reduce the feelings of insecurity they are experiencing. This study focuses on the meaning of insecurity in late adolescents in family communication in the city of Bandung, using a descriptive qualitative research method. Data collection techniques used in this research were literature study, observation, and interviews with seven informants, namely three key informants, three supporting informants, and one expert informant. The results of this study indicate that late adolescents interpret insecurity as feeling insecure and insecure, this was found from personal experience and also consultation with a psychologist. Based on the results of interviews, experiences of failure or rejection, social anxiety, and encouragement of perfectionism make late adolescents feel unappreciated or demeaned. Where this will make the late teens become insecure. This research is expected to be useful for late adolescents who experience insecurity in family communication.

Keywords: insecure, late adolescents, family communication

OPTIMALISASI DESTINATION BRANDING MELAUI MEDIA PROMOSI DESA WISATA CIKOLELET

Lintang Rahmat, Intan Primasari — Wed, 24 Jan 2024 00:00:00 +0700

ABSTRACT

Promotional media is a communication tool in conveying information and has an important role in the tourism sector so as to increase public interest in visiting a destination based on information obtained from various media, such as articles, social media, etc. Therefore, promotional media management is related to optimizing the branding destination of the Cikolelet Tourism Village. The local government seeks various aspects of media attention in promoting the Cikolelet Tourism Village as a leading tourist destination in Serang Regency. The aim of this research is to determine the management of destination branding and promotional media used in an effort to optimize the well-formed destination branding of the Cikolelet Tourism Village. This research uses a qualitative descriptive research method which describes the phenomena that occur using the constructivist paradigm in order to examine the science between phenomena that occur in the field with theory and previous research as a reference in implementing the practice of using promotional media and its implications. The results of this research describe the implementation of promotional media management as a tool to support destination branding in the Cikolelet Tourism Village. The promotional media used and managed in optimizing the Cikolelet Tourism Village, both by the local government and tourist attraction managers, use mass media such as newspapers, radio and television as well as digital media such as social media and websites and online media reporting.

Keywords: Destination Branding, Promotional Media, Tourism Village

PENGALAMAN SEXTING PEREMPUAN MUDA DI INDONESIA DALAM KACAMATA STANDPOINT THEORY

Michael Wolter — Wed, 24 Jan 2024 00:00:00 +0700

ABSTRACT

Sexting is the activity of sending sexually charged messages, whether in the form of photos, videos, or even short messages, carried out via digital media. Sexting activities are usually carried out by male and female couples who are in a romantic relationship. In this context, sexting is done to maintain the quality of the relationship and fulfill the partner's sexual needs. However, there is an imbalance of power between women and men involved in sexting, where women are vulnerable to finding themselves in a disadvantageous position compared to men. Through the perspective of standpoint theory, the experience of women as a marginalized group in sexting activities is an important experience to explore. In standpoint theory, those in marginalized positions are considered to have strong objectivity, so the search for knowledge according to this theory should start from these marginalized groups. Through in-depth interviews with informants, this research found that women are in an inferior position when sexting with men. The informants' experiences showed that male partners were forced to engage in sexting, threatened with sharing sexting content, threatened with the end of the relationship, and felt that sexting was more beneficial for men than women. This research concludes that through the lens of standpoint theory, women do feel injustice in sexting activities with male partners, but still do it in order to maintain their relationship through coercion and avoid bad consequences such as the distribution of sexts.

Keywords : Sexting; Standpoint Theory; Women; Domination

EFEKTIVITAS CITY BRANDING “NEGERI INDAH KEPINGAN SURGA” TERHADAP KUNJUNGAN WISATAWAN KE KABUPATEN SAMOSIR

Ridwan Nasution, Lasdame Parhusip — Wed, 24 Jan 2024 00:00:00 +0700

ABSTRACT

The concept of city branding is a strategy studied to introduce a region to the public. The important thing in this branding is to change the mindset and view of a city. The Regional Government of Samosir Regency established a branding that is considered capable of introducing the potential of the region with the tagline " Negeri Indah Kepingan Surga” (Wonderfull Land Piece of Paradise). The city branding developed is prepared for local, domestic and international markets. The purpose of this research is to determine the effectiveness of city branding " Negeri Indah Kepingan Surga " on visitor interest to Samosir Regency. The research approach used is descriptive qualitative. With a descriptive qualitative method with data collection techniques through observation, literature research and interviews or interviews with informants of visitors at three tourist attractions (Holbung Hill, Sibea-Bea Hill and Pusuk Buhit) and the Head of the Promotion Section of the Samosir Regency Tourism and Culture Office. The results of the research on the effectiveness of city branding "Negeri Indah Kepingan Surga" on tourist visits to Samosir Regency have not been maximized on target and still need to be improved, especially in the provision of facilities and infrastructure and changing the target market. The obstacles that occur in the implementation of the effectiveness of city branding include the lack of community participation in improving tourism in Samosir.

Keywords: City Branding; Samosir; Tourist; Tourism Communication

KOMUNIKASI PROFETIK DI MEDIA SOSIAL DALAM KONFLIK PALESTINA ISRAEL

Tresia Wulandari, Muhammad Fazri Candra — Wed, 24 Jan 2024 00:00:00 +0700

Abstract:

Prophetic communication is a framework for new communication science practices from an Islamic communication perspective that combines general communication science concepts with religious philosophy by emphasizing two aspects of meaning, namely the dissemination of information that contains truth and good meaning, and the delivery of information that is carried out appropriately and politely. Social media is one of the technological advances that is used to disseminate information, one of which is the spread of fake news about the conflict between Palestine and Israel which violates the media code of ethics and Islamic values which are interpreted through prophetic communication. The researchers will study in more depth using qualitative research methods, data collection techniques through in-depth interviews with Palestinian residents. The results state that Instagram and Facebook are the social media that contain the most fake news, one of which is accusing Hamas of being a terrorist because it carried out attacks on the Zionists, thus triggering various perspectives from the public without them knowing how cruel the Zionists were in attacking Palestinians for seven years. The large number of fake news about Hamas means that we as Muslims have to filter and validate news sources according to reality. Because many media distort facts which are considered very confusing to the public. Thus, the presence of social media as a new media from a prophetic communication perspective has pros and cons, including being able to build solidarity among Muslims in fighting colonialism and there is still a lot of fake news packaged in such a way that it is able to make the audience believe the news.

POLA KOMUNIKASI PADA AKUN TWITTER @schcampus SEBAGAI MEDIA INFORMASI PENDIDIKAN

Winne Wardiani, Trias Pyrenia Iskandar — Wed, 24 Jan 2024 00:00:00 +0700

ABSTRACT

The presence of the @schcampus account undoubtedly becomes one of the social media platforms that significantly helps students in searching for information related to the world of campus education. In the process of exchanging educational information on the @schcampus account, it certainly has a different communication pattern. This research employs a qualitative method with a virtual ethnography research approach, which is considered feasible by the researcher to comprehensively observe the messages conveyed by @schcampus on Twitter. The communication pattern that occurs on the @schcampus base is quite interactive, ranging from diverse types of confessions ("menfess"), the use of casual language that provides flexibility for @schcampus followers, to various feedback from netizens.

Keywords: Communication Patterns, Education, Information Media, Twitter.

MAKNA PESAN MORAL TOLERANSI DRAMA KOREA “EXTRAORDINARY ATTORNEY WOO” MELALUI ANALISIS SEMIOTIKA ROLAND BARTHES

Zefania Frederica Sihura, Ester Krisnawati, Rendy Hermanto Abraham — Wed, 24 Jan 2024 00:00:00 +0700

ABSTRACT

Extraordinary Attorney Woo is a Korean drama that will air on June 29 2022 on ENA and Netflix. Yoo Inshik directed this drama, which has a 97% positive rating on Netflix. This drama has 16 episodes, each lasting approximately 60 minutes. This drama tells the story of a person with autism who becomes a brilliant lawyer at a famous law firm. She experiences many challenges inside and outside the conference as a woman with autism spectrum disorder. This research aims to determine the moral tolerance of messages in the Korean drama Extraordinary Attorney Woo. This research uses qualitative descriptive research with semiotic analysis from Roland Barthes which analyzes the denotation, connotation, myth and moral tolerance of the message. As a result of this research, the resulting denotation is a woman who suffers from autism spectrum disorder who tries to enter society by becoming a lawyer at a well-known law firm, but she experiences many challenges inside and outside the conference because she is a person with autism spectrum disorder. The connotacion, the other characters demonstrate tolerance for the main character both verbally and nonverbally, directly and indirectly. The ensuing myth is that the other characters still have an attitude of tolerance towards the main character even though this is verbal and non-verbal, direct and indirect. From the results of research analysis conducted using semiotics from Roland Barthes, It demonstrates the tolerance expressed in this drama by behaviors such as bowing and provide equal rights to people with autism.

Keywords: Korean drama, moral messages, Roland Barthes semiotics, tolerance.

REPRESENTASI KAMPANYE CALON ANGGOTA LEGISLATIF PEREMPUAN PADA PEMILIHAN UMUM TAHUN 2024

Evie Sophia, Sutrisno, Hamidah — Thu, 21 Mar 2024 00:00:00 +0700

Campaigns via social media Instagram are one promising method for achieving this goal. Through this platform, the messages conveyed can be more easily accessed by the wider community, including those who are connected digitally and especially the younger generation who predominantly use social media. This research aims to determine the campaign representation of female legislative candidates posted by the Instagram account @ataliapr @melly_goeslow @ledia_Hanifa. The theory used in this research is Roland Barthes semiontics, the research method used is descriptive qualitative. The results of this research show that the three Instagram accounts represent different campaigns on Instagram social media, the @ataliapr account represents support from her husband and former Governor of West Java to increase popularity. During the campaign, the @melly_goeslow account showed that physical activities such as Zumba exercise were an integral part of life which in turn supported his vision and mission as a member of the legislature. Meanwhile, the @ledia_Hanifa account in the campaign on social media Instagram describes himself as a leader who is committed to the values of social justice