OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
OIKOS: Journal of Economics and Economics Education Studies is a scientific journal at the Department of Economic Education, Faculty of Teacher Training and Education, Pasundan University which functions as a medium for scientific publications and research results in the study of education, learning, thinking skills in economics or accounting or entrepreneurship either in secondary education or higher education, and studies on Management, the Indonesian Economy, Accounting Science, Business and Entrepreneurship which are within the scope of Economics to support the achievement of national education goals, increase the effectiveness of learning economics, accounting or entrepreneurship, develop economic study materials, and develop competence and economic literacy.
DETERMINAN DIFERENSIASI PRODUK, BRAND IMAGE DAN INOVASI PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA LIPSTIK WARDAH DI KOTA SEMARANG
The beauty industry in Indonesia is growing rapidly as public awareness of appearance increases, encouraging Wardah to innovate and build a strong brand image as a pioneer of halal cosmetics. This success is highly dependent on customer satisfaction as the link between product excellence and customer loyalty. This study uses a quantitative method with primary data from questionnaires and secondary data from relevant literature. The sample, consisting of at least 163 respondents, was purposively selected from the community of Semarang City who use at least three Wardah brand cosmetic and skincare products. Data analysis was performed using Partial Least Square (PLS) with SmartPLS software, including instrument validity and reliability tests, outer model, inner model through R square, hypothesis and mediation tests based on p-value with a significance level of 0.05. Based on the results of the direct effect analysis, it was found that product differentiation, brand image, and product innovation had a significant positive effect on customer satisfaction. In addition, customer satisfaction, product differentiation, and brand image were also found to have a significant positive effect on customer loyalty. However, product innovation did not have a significant effect on customer loyalty. Meanwhile, the results of the indirect effect analysis showed that customer satisfaction can mediate the effect of product differentiation, brand image, and product innovation on customer loyalty.
Copyright (c) 2025 OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi http://creativecommons.org/licenses/by/4.0
Indonesia ANALISIS FAKTOR HARGA INTERNASIONAL GANDUM, PENGGUNAAN GANDUM, PDB, DAN JUMLAH PENDUDUK INDONESIA TERHADAP IMPOR GANDUM HS (1001) DI INDONESIA TAHUN (2000-2022)
Indonesia needs to meet the food needs of its citizens because its population continues to increase. Because it is difficult to produce, Indonesia imports a lot of wheat to meet consumption needs. This research aims to: 1) Examine the factors that influence the volume of Indonesian wheat imports, 2) Analyze the influence of world international wheat prices, wheat use, GDP and Indonesian population on Indonesian wheat imports. This research uses secondary data sourced from the Directorate General of Agriculture, Central Statistics Agency (BPS), and the World Bank in the form of world international wheat prices, wheat use, GDP and Indonesia's population for the last 23 years (2000-2022). SPSS 25 was used to process the data. This research uses quantitative methods with multiple linear regression analysis which uses classical assumption tests and hypothesis testing. The results of the research show that international wheat prices have a negative and not significant influence on the volume of Indonesian wheat imports, the use of wheat has a positive and significant influence on the volume of Indonesian wheat imports, Indonesian GDP has a negative and insignificant influence on the volume of Indonesian wheat imports. And the population of Indonesia has a positive and insignificant influence. Keywords: Wheat Import, HGI, use of wheat, GDP, Population
STRATEGI RANTAI NILAI DAN INOVASI PRODUK DALAM MENINGKATKAN KEUNGGULAN BERSAING (SURVEY PADA PENGUSAHA BATU ALAM DIKECAMATAN SAGARANTEN KABUPATEN SUKABUMI)
Penelitian ini dilatar belakangi dengan menunjukan ketatnya persaingan dalam meningkatkan keunggulan bersaing terutama pada UMKM pengusaha batu alam yang berada dikecamatan sagaranten kabupaten sukabumi dalam meningkatkan persaingannya. Rumusan masalah pada penelitian ini yaitu bagaimana gambaran rantai nilai dan inovasi produk dalam meningkatkan keunggulan bersaing survey pada pengusaha batu alam yang berada dikecamatan sagaranten kabupaten sukabumi, diantaranya: 1.Bagaimana metodologi rantai nilai diterapkan untuk pengembangan inovasi produk, 2.Bagaimana pengaruh pengembangan atau inovasi produk terhadap keunggulan bersaing, 3.Bagaimana pengaruh strategi rantai nilai terhadap keunggulan bersaing. Metode yang dipakai pada penelitian ini yaitu deskriptif dan asosiatif dengan pendekatan kuantitatif. Metode pengambilan data memakai kuesioner, yang selanjutnya dianalisis dengan memakai regresi berganda dengan uji asumsi klasik. Teknik pengambilan sampel pada penelitian ini memakai teknik probability sampling, sampel yang dipakai pada penelitian ini sebanyak 33 responden UMKM pengusaha batu alam dikecamatan sagaranten kabupaten sukabumi. Dari hasil penelitian ini diketahui nilai F hitung untuk pengaruh Strategi Rantai Nilai X1 dan Inovasi Produk X2 secara simultan terhadap Keunggulan Bersaing Y dengan hasil F hitung lebih besar dari nilai F tabel. F hitung 396,646 > F tabel 3,32 dan pada pengujian Uji –T yang dimana t hitung 2,299 > t tabel 1,693 yang artinya menunjukan adanya pengaruh signifikan antara Strategi Rantai Nilai (X1) terhadap Keunggulan Bersaing (Y), adapun untuk variable Inovasi Produk (X2) terhadap Keunggulan Bersaing (Y) menunjukan adanya pengaruh positif dan signifikan dengan hasil t hitung 2,351 > t tabel 1,693.
Copyright (c) 2026 OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi http://creativecommons.org/licenses/by/4.0
PENERAPAN MODEL ROLE PLAYING DIPADUKAN VIDEO UNTUK MENINGKATKAN HASIL BELAJAR SISWA PADA MATA PELAJARAN DASAR-DASAR PEMASARAN
Tujuan penelitian ini adalah meningkatkan hasil belajar Dasar-dasar Pemasaran siswa kelas X Pemasaran 3 SMK Negeri 1 Surakarta tahun ajaran 2023/2024 melalui penerapan model role playing dipadukan video tutorial. Penelitian ini merupakan Penelitian Tindakan Kelas atau Classroom Action Research. Subjek penelitian tindakan ini adalah siswa kelas X PM 3 di SMK Negeri 1 Surakarta. Teknik pengumpulan data yang digunakan yaitu tes dan non test. Analisis data yang digunakan adalah deskriptif komparatif, kualitatif, dan kuantitatif. Prosedur penelitian meliputi tahap (a) perencanaan, (b) tindakan, (c) observasi, dan (d) refleksi. Terlihat hasil belajar pra siklus dengan rata rata nilai 60,00 dengan persentase ketuntasan sejumlah 43%. Hasil belajar Meningkat pada siklus I dengan rata rata nilai 69,80 persentase ketuntasan sejumlah 46% selanjutnya meningkat pada siklus II dengan rata rata nilai 84,22 persentase ketuntasan sejumlah 97% pada mata pelajaran Dasar-dasar Pemasaran, sehingga dapat dilihat bahwa di setiap siklusnya mengalami peningkatan, 75% siswa sudah mencapai kriteria ketuntasan minimal yaitu 76. Hasil penelitian ini menunjukan bahwa penerapan model role playing dipadukan video tutorial dapat meningkatkan hasil belajar siswa kelas X Pemasaran SMK Negeri 1 Surakarta.
PENGEMBANGAN GAME EDUKASI DENGAN PRINSIP SIRKULAR EKONOMI
Pengembangan game edukasi telah menjadi salah satu inovasi terkemuka dalam bidang pendidikan digital, menyediakan alat yang interaktif dan menarik untuk proses belajar. Namun, seiring dengan kemajuan ini, timbu tantangan terkait penggunaan sumber daya dan dampak lingkungan dari proses pengembangan game. Untuk mengatasi isu-isu tersebut, prinsip sirkular ekonomi menawarkan solusi yang berfokus ppada pengurangan limbah, penggunaan kembali sumber daya dan meningkatkan efisiensi. Penelitian ini mengeksplorasi penerapan prinsip sirkular ekonomi dalam pengemangan game edukasi dengan tujuan untuk menciptakan produk yang tidak hanya efektif dalam meningkatkan proses pembelajaran tetapi juga berkelanjutan secara lingkungan. Prinsip sirkular ekonomi yang diterapkan meliputi desain berkelanjutan, pengelolaan sumber daya yang efisien dan adopsi model bisnis yang mendukung keberlanjutan. Hasil penelitian menunjukan bahwa penerapan prinsip sirkular ekonomi dalam pengembangan game edukasi dapat mengurangi dampak lingkungan, meningkatkan efisiensi biaya dan memperkuat keberlanjutan produk. Dari mengisi kuesioner game edukasi menghafal do’a harian maka menghasilkan persentase 87,125% dengan kriteria sangat setuju.
Pengaruh Good Corporate Governance, Leverage, dan Firm Size Terhadap Kinerja keuangan Periode 2019-2023
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh penerapan good corporate governance yang diukur dengan kepemilikan institusional, komite audit dan dewan komisaris independen, leverage yang diukur dengan Debt to Equity Ratio dan firm size terhadap kinerja keuangan yang diukur dengan Return On Equity (ROE). Penelitian ini menggunakan penelitian kuantitatif. Popolasi dalam penelitian ini adalah perusahaan manufaktur sektor industri dasar dan kimia yang secara konsisten menerbitkan laporan keuangan di BEI dari tahun 2019 sampai 2023. Berdasarkan metode purposive sampling, sampel yang diperoleh sebanyak 26 perusahaan setiap tahunnya sehingga diperoleh sebanyak 111 data observasi. Hasil penelitian ini menunjukkan bahwa dewan komisaris independen berpengaruh terhadap kinerja keuangan, sedangkan kepemilikan institusional, komite audit, leverage dan firm size tidak berpengaruh terhadap kinerja keuangan.
PERAN TEKNOLOGI DIGITAL DALAM MENINGKATKAN STRATEGI EKONOMI SIRKULAR PADA LEAN CONSTRUCTION (STUDI KASUS PT. XYZ)
Teknologi digital mempunyai peran penting dalam meningkatkan strategi ekonomi sirkular pada Lean Construction. Teknologi blockchain, robotics, dan artificial intelligence (AI) dapat digunakan untuk mengelola dan memantau material yang digunakan serta menganalisis data guna meningkatkan efisiensi produksi dan mengurangi waste. Teknologi Internet of Things (IoT) dan digital fabrication dapat membantu mengurangi konsumsi energi dengan cara mengawasi dan mengelola sumber daya serta mengurangi biaya dan waktu produksi. IoT untuk pengawasan sumber daya yang lebih efektif dengan sensor dan data real-time, sedangkan digital fabrication, memungkinkan produksi material yang lebih presisi dan efisien sehingga dapat mengurangi pemborosan energi. Sistem manajemen data dan peningkatan proses juga merupakan kontribusi signifikan dari teknologi digital. Sistem ini dapat mengelola dan memantau material yang digunakan serta mengurangi waste dengan cara melacak penggunaan material dari awal hingga akhir, memastikan tidak ada pemborosan atau penyalahgunaan. Peningkatan proses dapat dilakukan dengan menggunakan teknologi digital untuk mengidentifikasi dan mengeliminasi langkah-langkah yang tidak efisien dalam produksi, sehingga meningkatkan nilai produk akhir.
Analisis Keterampilan Digital Aparatur Sipil Negara dalam Proses Bisnis Era Industri 4.0: Studi Kualitatif pada Institut Pemerintahan Dalam Negeri (IPDN)
Fourth Industrial Revolution has brought significant changes to various aspects of life, including the workplace and business processes. This era is characterized by the integration of advanced technologies such as the Internet of Things (IoT), artificial intelligence (AI), big data, and blockchain into daily operations. According to the World Economic Forum (2020), approximately 50% of all jobs worldwide will experience significant changes due to technological advancements. Digital transformation not only affects the private sector but also the public sector, including Civil Servants (ASN) who play a crucial role in public service delivery. This study aims to analyze the digital skills of Civil Servants (ASN) in business processes during the Fourth Industrial Revolution, with a focus on the Institute of Public Administration (IPDN). The study also aims to identify the challenges and barriers faced by ASN in developing digital skills and strategies that can be applied to enhance digital competence. The results show that the digital skills of ASN at IPDN need to be enhanced, particularly in the use of advanced technologies and data analysis. Although most ASN are familiar with using basic hardware and software, there is still a gap in their mastery of more advanced technologies. ASN have a crucial role in business processes during the Fourth Industrial Revolution, particularly in digitalizing public services and making data-driven decisions. However, limitations in digital skills can hinder the efficiency and effectiveness of business processes. The challenges and barriers faced by ASN in developing digital skills include skill gaps, resistance to change, and the availability of digital infrastructure. Strategies for developing digital skills of ASN should focus on competence enhancement through training, the development of a digital work culture, and policy and leadership.
FACTORS INFLUENCING THE FINANCIAL PERFORMANCE OF REGENCY/CITY GOVERNMENTS IN CENTRAL JAVA PROVINCE
Penelitian ini bertujuan untuk menguji pengaruh Belanja Modal, Pendapatan Asli Daerah (PAD), dan Dana Perimbangan terhadap Kinerja Keuangan Pemerintah Daerah tahun 2021 sampai dengan 2024. Populasi yang digunakan dalam penelitian ini adalah 35 Pemerintah Kabupaten/Kota di Jawa Tengah. Penelitian ini menggunakan pendekatan kuantitatif dengan metode sampling jenuh. Dari 140 data yang terkumpul, ditemukan 6 outlier, sehingga diperoleh 134 sampel untuk dianalisis menggunakan model regresi linier berganda. Hasil penelitian ini menunjukkan bahwa belanja modal tidak berpengaruh terhadap kinerja keuangan pemerintah daerah. Sementara itu, Pendapatan Asli Daerah dan Dana Perimbangan menunjukkan pengaruh terhadap kinerja keuangan pemerintah daerah. Temuan ini mencerminkan kewajaran struktur pengelolaan keuangan daerah, di mana ketergantungan terhadap transfer dana pusat belum mampu mendorong kinerja fiskal yang optimal. Sebaliknya, penguatan kapasitas Pendapatan Asli Daerah terbukti menjadi determinan positif kinerja keuangan, yang menegaskan pentingnya otonomi fiskal dalam konteks desentralisasi. Secara teoritis, penelitian ini memperkaya literatur tentang hubungan antara instrumen fiskal dan efektivitas kinerja sektor keuangan publik di tingkat subnasional.
MODEL PENGELOLAAN PASAR TRADISIONAL BERDASARKAN PEMASARAN DIGITAL ROGOWONGSO PATI
The development of digital technology and the internet has driven significant changes in consumer behavior, requiring traditional markets to adapt to remain relevant and competitive with modern markets and e-commerce. The purpose of this study was to find a traditional market management model based on digital marketing that is suitable for the Rogowongso Pati traditional market. This study used a quantitative method by distributing questionnaires to 157 traders at Rogowongso Pati Market. The analysis used PLS-SEM through SmartPLS version 3. The results showed that the use of e-commerce and training and digital literacy had a positive and significant effect on the success of market management, while the use of social media had no significant effect. In addition, government support strengthened the relationship between the use of e-commerce and the success of market management, but weakened the relationship between social media use and did not moderate the relationship between training and digital literacy on the success of market management. These findings confirm that the success of traditional markets in the digital era is more determined by the ability of traders to utilize e-commerce technology and digital literacy than simply using social media. This study recommends that the government focus on improving the digital capacity of traders through ongoing training, strategic assistance in the use of social media, and the provision of secure online infrastructure and payment systems.
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION MEDIATED BY BRAND IMAGE IN STUDENTS IN CIMAHI CITY AS CONSUMERS OF RICHEESE FACTORY
This study aims to analyze the influence of electronic word of mouth on purchase intention mediated by brand image on students in Cimahi City as consumers of Richeese Factory. The type of research used in this study is quantitative with descriptive analysis. The population taken is students in Cimahi City with a sample of 150 respondents taken using the method of purposive sampling. The data analysis technique used is a simple and double regression test using version 26 and using a compact test. The results of the study showed that electronic word of mouth had a positive and significant influence on the brand image with a thitung value of 8,108 > 1,655215 and a significance value of 0,000 < 0,05. Electronic Word of Mouth has a positive and significant impact on the purchase intention with a value of 7,368 and a signifying value of 0,000 < 0,055. Brand image has a positive influence and a significant effect on the purchasing intention of 2,856 and the significance of 0,005 < 0.05. Brand image plays a role in mediating the influence of electronic word of mouth on purchase intention with a thitung value of 2,701 and a significance value of 0,006 < 0,05.
Analysis of the Relationship between Trade, Foreign Investment, and Economic Growth in Indonesia
Globalization has significantly contributed to economic growth through trade liberalization, technological advancement, and international cooperation. In Indonesia, trade openness and foreign direct investment (FDI) serve as crucial drivers of economic growth, primarily through exports, imports, and technology transfer. However, the relationship between trade, investment, and economic growth is not always linear, as it is shaped by a country’s internal characteristics and economic policies. This study aims to examine both the short-run and long-run relationships among trade, FDI, and economic growth in Indonesia using annual data from 1970 to 2024 and applying the Vector Error Correction Model (VECM) approach. The findings reveal that, based on the Impulse Response Function (IRF) analysis, each variable tends to stabilize in response to shocks from itself or other variables in the long run. In the short run, trade and FDI respond positively only to shocks in economic growth, while economic growth increases primarily due to shocks from FDI and trade. Furthermore, the Variance Decomposition (VD) analysis indicates that the most dominant influence on the variability of trade, FDI, and economic growth comes from each respective variable itself. These results highlight the dynamic interdependence among trade, investment, and economic growth, offering valuable insights for policymakers in formulating strategies to enhance Indonesia’s long-term economic performance
UPAYA PENINGKATAN KESADARAN MEREK UNIQLO PADA GENERASI Z
Globalization and advances in the retail industry have driven the rapid growth of fast fashion in Indonesia, with Uniqlo as one of the major players. This research aims to analyze the influence of social media, product innovation, and brand collaboration on Uniqlo brand awareness among Generation Z in Semarang City. Using a quantitative approach, data was collected using a questionnaire with purposive sampling techniques from 121 Generation Z respondents in Semarang City who are Uniqlo product users. The results of the study show that social media has a positive and significant effect on brand awareness, product innovation has a positive and significant effect on brand awareness, and brand collaboration has a positive and significant effect on brand awareness. Further research is recommended to compare the effectiveness of Instagram and TikTok social media in building brand awareness and to examine differences in consumer behavior across cities and generations. The results of this study are expected to serve as a reference for Uniqlo in improving its marketing strategies, product innovation, and brand collaboration so that brand awareness can be optimized among Generation Z.
PENGARUH LITERASI KEUANGAN, LITERASI DIGITAL DAN PERSEPSI RISIKO TERHADAP PENGGUNAAN MOBILE BANKING DI KALANGAN MAHASISWA SEMARANG
Kemajuan teknologi telah banyak mengubah sistem transaksi keuangan, termasuk munculnya mobile banking—platform digital yang memungkinkan pengguna melakukan aktivitas keuangan secara mudah memakai smartphone. Riset ini mengkaji pengaruh literasi keuangan, literasi digital, dan persepsi risiko pada penggunaan mobile banking pada mahasiswa di Kota Semarang. Tujuan penelitain untuk mengetahui pengaruh literasi keuangan, literasi digital dan persepsi risiko terhadap penggunaan mobile banking di kalangan mahasiswa semarang. Dengan menggunakan metode deskriptif kuantitatif, data dikumpulkan melalui kuesioner online yang disebarkan via Google Forms dengan skala Likert 5 poin. Teknik pengambilan sampel yang diterapkan yakni purposive sampling dan menghasilkan 272 respon valid. Data dianalisis memakai SPSS versi 25 melalui metode regresi linear berganda. Hasil riset memaparkan bahwasannya literasi keuangan, literasi digital, serta persepsi risiko memiliki pengaruh positif serta signifikan pada penggunaan mobile banking, dengan literasi keuangan sebagai faktor yang paling berpengaruh. Secara bersama-sama, ketiga variabel tersebut menjelaskan 88% variasi penggunaan mobile banking, sementara 12% sisanya dipengaruhi oleh faktor lain yang tidak diriset pada studi ini. Saran pada penelitian berikutnya sampel penelitian lebih dari satu daerah dan bisa menambahkan jumlah variabel seperti, harapan kinerja, nilai pribadi dan kepercayaan, kemudahan dalam bertransaksi, dan efektivitas finansial mandiri yang menjadi faktor untuk mempengaruhi penggunaan mobile banking.
ANALISIS RETURN ON ASSETS (ROA), EARNINGS PER SHARE (EPS), DAN FINANCIAL DISTRESS TERHADAP HARGA SAHAM PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2019 – 2023
Pada era pertumbuhan pesat industri makanan dan minuman di Indonesia, fluktuasi harga saham menjadi indikator penting dalam menilai kinerja perusahaan. Penelitian ini bertujuan untuk menganalisis pengaruh Return on Assets (ROA), Earnings Per Share (EPS), dan Financial Distress terhadap harga saham perusahaan subsektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode 2019–2023. Penelitian ini menggunakan teori Signaling sebagai landasan untuk menjelaskan pengaruh antarvariabel. Metode penelitian yang digunakan ialah pendekatan kuantitatif dengan analisis Structural Equation Modeling (SEM) melalui SmartPLS berdasarkan data sekunder laporan keuangan sebanyak 14 perusahaan. Hasil penelitian menunjukkan bahwa ROA tidak berpengaruh signifikan terhadap harga saham, EPS berpengaruh positif dan signifikan terhadap harga saham, dan Financial Distress berpengaruh positif signifikan terhadap harga saham. Disarankan bagi perusahaan untuk meningkatkan transparansi dan efektivitas pengelolaan aset serta penyampaian sinyal keuangan agar lebih mampu menarik kepercayaan investor di pasar modal.
PENGARUH PENGUNGKAPAN ENVIRONMENTAL SOCIAL DAN GOVERNANCE (ESG) TERHADAP NILAI PERUSAHAAN (STUDI EMPIRIS PADA PERUSAHAAN MANUFAKTUR TAHUN 2019-2023)
This study aims to analyze the effect of Environmental, Social, and Governance (ESG) disclosure on firm value among manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. The independent variables consist of environmental, social, and governance disclosures, while the dependent variable is firm value, measured by the Tobin’s Q ratio. The study adopts a quantitative approach with a causal research design and uses purposive sampling, resulting in 16 companies as the research sample over five years of observation (80 data points). Data analysis was conducted using panel data regression with EViews software. The results reveal that environmental disclosure has a significant positive effect on firm value, indicating that broader environmental transparency enhances investor confidence. Social disclosure also shows a positive and significant influence, implying that strong social responsibility improves corporate image and stakeholder trust. Meanwhile, governance disclosure exhibits a positive but insignificant effect on firm value. Overall, the three ESG components jointly have a significant impact on firm value. These findings highlight the importance of integrating sustainability principles through ESG disclosure as a strategic tool to enhance the value of manufacturing companies in Indonesia.
Model Transformasi Kelembagaan Zakat Berbasis Block Ice dan Maqasid Syariah
Transformasi kelembagaan zakat dari Unit Pengumpul Zakat (UPZ) ke Lembaga Amil Zakat (LAZ) merupakan respons terhadap tuntutan profesionalisme, akuntabilitas, dan efektivitas pengelolaan zakat di Indonesia. Penelitian ini bertujuan untuk menyusun model transformasi kelembagaan zakat berbasis teori Block Ice dan prinsip maqasid syariah, dengan studi kasus pada LAZIS Sabilillah Malang. Pendekatan kualitatif digunakan melalui teknik wawancara mendalam, observasi, dan dokumentasi, serta analisis tematik manual. Hasil penelitian menunjukkan bahwa proses transformasi berlangsung melalui tiga tahap: unfreezing (kesadaran dan dorongan perubahan), changing (restrukturisasi dan implementasi), dan refreezing (konsolidasi dan stabilisasi kelembagaan). Integrasi maqasid syariah tercermin dalam desain program pemberdayaan mustahik yang mencakup pemenuhan kebutuhan dasar (dharuriyyat), penguatan ekonomi dan sosial (hajiyyat), serta pembinaan spiritual dan moral (tahsiniyyat). Transformasi ini berdampak signifikan terhadap peningkatan penghimpunan dana ZIS dan kesejahteraan umat, dengan indikator keberhasilan yang terukur secara ekonomi, pendidikan, dan spiritual. Penelitian ini menghasilkan model konseptual transformasi kelembagaan zakat yang dapat direplikasi oleh UPZ lain, serta memberikan rekomendasi strategis bagi regulator dan praktisi zakat dalam memperkuat sistem kelembagaan zakat nasional.
PENGARUH STRATEGI PEMASARAN POP-UP STORE, CUSTOMER EXPERIENCE DAN HARGA TERHADAP VISIT INTENTION KONSUMEN
This study aims to analyze the influence of pop-up store marketing strategies, customer experience, and prices on consumer visit intent at La Brisa Sunday Market Bali. Using the framework of Theory of Planned Behavior (TPB), this study examines the relationship between attitudes, subjective norms, and behavioral control on the intention to visit. Data was obtained through a questionnaire to 385 respondents, the majority of whom were domestic tourists aged 20–44 years. The results of the regression analysis showed that the three independent variables had a significant effect on visit intention, with customer experience as the most dominant factor (t = 9,449), followed by price (t = 9,299) and pop-up store strategy (t = 5,518). Key indicators that influence visitor intent include social media recognition, competitive pricing, and market path design. These findings provide strategic implications for MSMEs and market managers to improve visual elements, cultural experiences, and the integration of cashless payment systems in the development of pop-up market-based destinations.
TATA KELOLA TERHADAP KECURANGAN LAPORAN KEUANGAN DENGAN AUDIT DELAY SEBAGAI MODERASI
Financial statement fraud represents a critical issue that can damage stakeholder trust and reduce the overall quality of corporate financial information. This study aims to examine the influence of audit committees and managerial ownership on the potential for financial statement fraud, as well as to evaluate the moderating role of audit delay. A quantitative approach was employed using secondary data from 55 public companies across the ASEAN region (Indonesia, Malaysia, the Philippines, and Vietnam) during the period 2015 – 2023, resulting in 495 observations. The sample was selected using a purposive sampling method, while the analytical techniques applied were multiple linear regression and Moderated Regression Analysis (MRA). The findings reveal that audit committees have a significant negative effect on financial statement fraud, and managerial ownership also shows a significant negative influence. Furthermore, audit delay is proven to moderate the relationship between audit committees and financial statement fraud, as well as the relationship between managerial ownership and financial statement fraud. These results align with agency theory and the fraud triangle, emphasizing the importance of internal monitoring and timely audits in reducing opportunities for manipulation. Overall, all hypotheses in this study are supported. The study offers practical implications for companies, auditors, and regulators in enhancing the effectiveness of monitoring mechanisms to prevent financial statement fraud.
PENGARUH E-SERVICE QUALITY DAN RELATIONSHIP VALUE TERHADAP E-WOM MELALUI SATISFACTION SEBAGAI VARIABEL MEDIASI PADA PENGGUNA SHOPEE
Penelitian ini dilakukan untuk menguji pengaruh e-servie quality, relationship value, terhadap e-wom melalui satisfaction sebagai mediasi pada konsumen Shopee di Universitas Sarjanawiyata Tamansiswa Yogyakarta. Kajian ini menggali fenomena penjualan pada marketplace Shopee. Penelitian ini merupakan penelitian kuantitatif yang menggunakan metode purposive sampling yang melibatkan 110 responden yang pernah melakukan pembelian Shopee di Universitas Sarjanawiyata Tamansiswa Yogyakarta. Pengumpulan data dalam penelitian ini menggunakan kuesioner online melalui Google Form yang diisi secara langsung oleh responden. Pertanyaan-pertanyaan dalam penelitian ini diukur menggunakan skala likert. Analisis data meliputi analisis statistik deskriptif dan analisis satatistik inferensial yaitu SEM yang berbasis variance dengan software SmartPLS versi 4, meliputi uji indikator dan uji model fit. Pengujian hipotesis didasarkan pada hasil pengujian inner model. Temuan dalam penelitian ini menujukkan bahwa e-service quality berpengaruh terhadap e-wom, relationship value berpengaruh terhadap e-wom, e-service quality berpengaruh terhadap satisfaction, relationship value berpengaruh terhadap satisfaction, dan satisfaction berpengaruh terhadap e-wom. Implikasi dari penelitian ini yaitu hasil penelitian diharapkan Shopee dapat meningkatkan penyebaran positif melalui e-wom untuk meningkatkan kepercayaaan konsumen dalam melakukan pembelian suatu produk melalui aplikasi Shopee.
PENERAPAN SUSTAINABILITY MANAGEMENT DALAM PERCEPATAN MENCAPAI TARGET DAN TUJUAN PERUSAHAAN
Di era globalisasi ini, perusahaan dihadapkan pada berbagai tantangan, seperti perubahan iklim, kelangkaan sumber daya, dan tuntutan dari stakeholders untuk menjalankan bisnis yang berkelanjutan. Upaya mengatasi permasalahan tersebut salah satunya yakni dengan Sustainability management. Tujuan penelitian ini adalah untuk mengetahui penerapan sustainability management terhadap percepatan pencapaian target dan tujuan perusahaan PT. Labda Anugerah Tekstil. Penelitian ini menggunakan metode penelitian kualitatif. Teknik pengumpulan data pada penelitian ini adalah studi literatur dengan mengeksplorasi jurnal, buku, laporan keberlanjutan, kebijakan perusahaan, dan data operasional terkait. Data yang telah terkumpul dianalisis dalam tiga tahapan yakni reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa penerapan total sustainability management (TSM) pada PT. Labda Anugerah Tekstil membantu perusahaan dalam mempercepat pencapaian target dan tujuan perusahaan. Keberhasilan ini didasarkan pada pencapaian yang diraih PT. Labda Anugerah Tekstil selama beberapa tahun terakhir sejak perusahaan ini didirikan, salah satunya yakni meraih sertifikat OEKO-TEX Standard 100 dan tercatat dalam rekor MURI sebagai pelopor perusahaan digital printing pertama di Indonesia yang mengusung konsep eco-friendly atau ramah lingkungan. TSM pada sebuah perusahaan dapat dikatakan berhasil apabila memperoleh profit sesuai bahkan melebihi target, semua pihak yang berperan sebagai pemangku kepentingan ikut terlibat aktif, hambatan dan tantangan yang ada dapat diatasi serta memberikan keuntungan atau dampak positif bagi individu maupun lingkungan
ANALISIS DAYA SAING DAN DETERMINAN EKSPOR TEKSTIL DAN PRODUK TEKSTIL (TPT) INDONESIA
Indonesia, as a country that is quite active in international trade, has several leading export sectors to increase its national income. One of the main pillars of Indonesian exports is the processing industry. The textile and textile product (TPT) industry is one of the pioneer industries and the backbone of the processing industry in Indonesia. This industry is one of the priority and mainstay industries that will be developed. During the 2010-2019 period, developments in the value of Indonesian TPT exports tended to fluctuate. The decline in global demand coupled with increasingly tight competition in the international market has resulted in Indonesia's TPT export performance continuing to weaken. The aim of this research is to analyze the competitiveness and determinants of Indonesian TPT exports. This research is quantitative research. Data collection was obtained through the Central Statistics Agency (BPS), World Integrated Trade Solution (WITS), World Bank, Ministry of Industry, and the Directorate General of Plantations, Ministry of Agriculture of the Republic of Indonesia, which was then analyzed using the Revealed Comparative Advantage (RCA) method to measure the level of competitiveness and Error Correction Model (ECM) to determine short-term and long-term effects. The research results show that based on the RCA estimation results, it can be seen that Indonesia has comparative advantage in TPT commodities globally. Based on the results of the ECM analysis, Indonesian TPT exports, foreign direct investment, exchange rates, inflation, world economic growth and cotton imports are cointegrated so that there is a relationship in the short and long term.
A Value chain is one of the tools used to analyze competitive advantages and then be able to find ways to improve them. Retail is the final chain of distribution channels that bridges between producers and consumers in the sale of a product or service. Indostation is a retailer that will be the object of research. This Indostation is in Karawang Regency. The research method used is a descriptive method using data obtained through field observations, interviews and documentation. The results of this research analysis show that Indostation is advised to increase product variations, this will make it easier for customers to find the items they want, detail SOPs and provide the best service for customers
PENGARUH KEPRIBADIAN INTROVERT TERHADAP PROSES BISNIS DI YAYASAN SUKABUMI STUDY CENTER
Kepribadian introvert menjadi subjek yang semakin menarik dalam literatur psikologi organisasi karena potensi dampaknya dalam lingkungan bisnis yang dinamis. Penelitian ini bertujuan untuk mengeksplorasi pengaruh kepribadian introvert dalam berbagai aspek proses bisnis, termasuk komunikasi, kerja tim, pengambilan keputusan, dan adaptasi terhadap perubahan. Dengan menggunakan pendekatan kualitatif dan studi kasus, data dikumpulkan melalui wawancara mendalam dengan individu yang memiliki kepribadian introvert di berbagai organisasi. Analisis data mengungkapkan bahwa individu dengan kepribadian introvert cenderung memiliki preferensi komunikasi yang lebih kontemplatif dan kurang dominan dalam situasi-situasi kelompok. Meskipun demikian, mereka juga menunjukkan kecenderungan untuk menyumbangkan ide-ide yang kreatif dan solusi yang inovatif saat diberikan kesempatan untuk berkontribusi dalam lingkungan yang mendukung. Namun, individu dengan kepribadian introvert mungkin menghadapi tantangan dalam kerja tim yang memerlukan komunikasi intensif dan kolaborasi. Hasil penelitian ini menyoroti pentingnya memahami dan mengelola keberagaman kepribadian dalam lingkungan bisnis. Organisasi dapat menggunakan temuan ini untuk mengembangkan strategi yang lebih efektif dalam mengelola tim dan individu dengan kepribadian introvert, sehingga dapat memanfaatkan potensi mereka secara optimal dalam mencapai tujuan bisnis yang lebih besar.
Kajian Pemahaman Para Pelaku Bisnis di Pasar Tradisional Terhadap Efek Digitalisasi dan Strategi Untuk Meningkatkan Pendapatan
Sejak jaman dahulu pasar tradisional adalah salah satu penggerak perekonomian secara global, dimana pasar tradisional menjadi panggung untuk berinteraksi antara pelaku usaha atau pelaku bisnis dan konsumen dengan cara yang unik. namun kinidengan adanya kemunculan revolusi digital, pasar tradisional menghadapi dampak dan tantangan secara signifikan dalam mempertahankan relevansinya. Penilitan ini memiliki tujuan untuk mengetahui pemahaman para pelaku bisnis di pasar tradisional terhadap efek digitalisasi dan bagaimana dampak digitalisasi mempengaruhi strategi hingga adaptasi mereka
A Analysis of Productive Waqf Socialization for Social Economic Empowerment (Case Study: Indonesian Scholars Waqf Foundation).
Problems arise such as, some programs have not been able to reach their fundraising targets, because Human Resources (HR) are overwhelmed in carrying out each program. The benefits of the waqf program have not been fully felt by donation recipients and donors, and productive waqf profits have not been able to fund the running of the education sector, and the management of social media or websites for waqf outreach has not been optimal. Based on this background, a solution is needed, Analysis of Productive Waqf Socialization for Social Economic Empowerment (Case Study: Indonesian Scholars Waqf Foundation). As a goal, fundraising can achieve targets, prioritize programs that are already running optimally, more effectively carry out waqf socialization both digitally and technically, and be able to adjust socialization methods based on targets (donors) in the hope of being able to increase generous investors through productive and effective waqf socialization. In the future, productive waqf profits will be able to realize free education programs.
A The Influence of Promotional Mix on Purchase Intention (Consumer Survey of Vidoran Milk Products in Borma, Cimahi Region)
This study aims to evaluate the influence of promotional mix on consumer purchasing interest in Susu Vidoran products in the Borma area of Cimahi. Focusing on variables such as advertising, sales promotion, public relations, and direct marketing, it provides insights to marketers on the effectiveness of current promotion strategies. The research focuses on Susu Vidoran consumers in Borma, Cimahi, with an estimated population of 150 that came to store for 3 month. Sampling used the Slovin formula, with a 10% error rate and population of 150. As a result, 60 respondents were sampled for adequate representation. Based on simple linear regression analysis, the study shows that the promotional mix significantly influences consumer purchasing interest. The promotional mix variables explain about 30.2% of the variation in purchasing interest, with 69.8% influenced by other factors not discussed. These findings offer clearer insights for marketers in designing more effective promotion strategies and contribute significantly to marketing literature, particularly in the context of dairy products. Thus, effective promotion strategies can enhance purchasing interest and sales of Susu Vidoran products in competitive markets.
PENGARUH FOOD QUALITY & SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA UD BAROKAH
Penelitian ini bertujuan untuk mengetahui pengaruh food quality & service quality terhadap customer satisfaction dengan brand image sebagai variabel intervening pada UD Barokah. Penelitian ini menggunakan metode kuantitatif, dan populasinya adalah seluruh konsumen UD Barokah. Teknik pengambilan sampel Purposive sampling. Hasil penelitian menunjukkan bahwa Food quality berpengaruh positif dan signifikan terhadap customer satisfaction, service quality berpengaruh positif dan signifikan terhadap customer satisfaction, Food quality berpengaruh positif dan signifikan terhadap brand image, Service quality berpengaruh positif dan signifikan terhadap brand image dan brand image berpengaruh positif dan tidak signifikan terhadap customer satisfaction. Implikasi dalam penelitian ini yaitu hasil penelitian diharapkan UD Barokah dapat meningkatkan brand image yang dimilikinya agar konsumen dapat mengenal dan bisa menawarkan produknya ke orang lain.
IMPLEMENTASI LEAN MANAGEMENT PELAYANAN RAWAT JALAN UNTUK MENYEDERHANAKAN BISNIS PROSES PASIEN RAWAT JALAN DENGAN BANTUAN TOOLS SIMRS ABIYOSOFT.
In the current era of JKN/BPJS HEALTH, almost every hospital in Indonesia receives health services from BPJS Health participants. The waiting time for hospital outpatients participating in JKN / BPJS has become a national issue and has resulted in many complaints from patients. In overcoming the long waiting time, the JKN / BPJS organizers provide various applications to overcome the long waiting time such as the MOBILE JKN BPJS application and bridging between hospital applications and applications provided by BPJS, but there are still many technical obstacles in the field such as the difficulty of installing the MJKN application from BPJS because it must use otp sms, as well as the patient's lack of understanding about the MJKN application which is less socialized by the hospital, therefore ABIYOSOFT in this case makes a hybridized hospital information system application with BPJS which facilitates and simplifies the outpatient service process. In a good hospital management information system application will provide or simplify the flow with the Lean Management concept
ANALISIS KINERJA KEUANGAN SEBELUM DAN SESUDAH PENERAPAN E-COMMERCE PADA PERUSAHAAN RITEL YANG TERDAFTAR DI BEI
The development of information technology, especially the emergence of e-commerce, has fundamentally transformed the business paradigm worldwide, including in Indonesia. For retail companies listed on the Indonesia Stock Exchange (IDX), the implementation of e-commerce is a strategic necessity to compete in an increasingly digital market. The Industry 4.0 revolution brings rapid and disruptive changes that will impact almost every industry. The introduction of e-commerce is an effort to mitigate the risk of bankruptcy for companies in the Industry 4.0 era. Before the emergence of e-commerce, retail relied on traditional business models, but with the advent of e-commerce, consumers can shop without geographical or time constraints. The use of e-commerce is increasing in Indonesia, and the value of transactions continues to rise. This phenomenon also affects the retail industry, especially during the COVID-19 pandemic, where offline sales declined, and many retail stores closed. The aim of this research is to analyze the financial performance of retail companies before and after the introduction of e-commerce on the IDX. A descriptive quantitative method is employed using secondary data from annual reports of retail companies. The analysis includes profitability, liquidity, operational efficiency, and business growth. The findings of this research provide insights to stakeholders, investors, management, and regulators, assisting retailers in optimizing e-commerce to enhance financial performance and competitiveness in an increasingly competitive market. This is expected to provide strategic guidance
DESIGN PROSES BISNIS LAYANAN SISTEM REGISTRASI DAN TIKETING UNTUK PENYELENGGARAAN ACARA (EVENT ORGANIZER)
Industri penyelenggara acara di Indonesia telah mengalami pertumbuhan yang pesat, sehingga membutuhkan sistem yang efisien untuk mengelola proses registrasi dan tiket. Metode tradisional memakan waktu dan menimbulkan masalah seperti antrian panjang, kesalahan data, tiket yang hilang, dan logistik persediaan yang tidak terkelola dengan baik. Penelitian ini bertujuan untuk mengatasi masalah ini dengan merancang proses bisnis layanan sistem pendaftaran dan tiket. Penelitian ini menggunakan paradigma prototipe, data diolah dengan analisis pemodelan, diagram layanan sistem, dan proses bisnis di identifikasi menggunakan use-case dan activity diagram, lalu di disain menggunakan diagram package. Melalui rancangan proses bisnis layanan sistem registrasi dan ticketing solusi yang efisien, akurat, dan aman untuk mengelola proses registrasi dan ticketing penyelenggara acara dapat dicapai.
Efisiensi Penggunaan Panel Surya sebagai Sumber Energi Terbarukan pada Proses Produksi Tanaman Hidroponik
Tulisan ini membahas perbandingan biaya listrik PLN yang dihasilkan sebelum dan sesudah menggunakan panel surya sebagai alternatif energi terbarukan dalam proses produksi tanaman hidroponik indoor yang membutuhkan lampu tumbuh (Ultraviolet) untuk fotosintesis tanaman juga adanya perangkat otomatisasi sehingga menambah kebutuhan daya listrik menjadi lebih besar. Proses otomatisasi tersebut terdiri dari pemberian air, oksigen, dan nutrisi untuk tanaman.
Factors Impacting Corporate Profitability: Environmental Performance Ratings and Environmental Disclosure
The purpose of this study is to provide an analysis of the impact of environmental performance and environmental disclosure on profitability in mining companies listed on the IDX in 2019-2022. The quantitative method used in the study shows the results that environmental performance has no influence on profitability in companies listed on the IDX in 2019-2022. This study has limitations in that it only uses two independent variables and the mining sector on the IDX. Suggestions that can be given are to add independent variables, research years, and sectors studied.
SOSIAL EKONOMI ORANG TUA DAN MOTIVASI MELANJUTKAN PENDIDIKAN: STUDI KASUS SMA NEGERI 3 TAPUNG HULU
This study aims to determine the effect of parents' socio-economic conditions on the motivation to continue the education of high school students Negeri 3 Tapung Hulu.This research uses descriptive research with a Quantitative approach. The population was 550 students from grades X-XII. Using simple random sampling technique and the slovin formula, the sample size was 85 students and the data was obtained using a questionnaire.analysis of the effect of parents' socioeconomic conditions on motivation to continue education using simple linear regression analysis. The results showed that most parents had low or very low socioeconomic levels, which had a significant impact on the living conditions and development of their children. The level of student motivation is in the medium and high categories. The results of simple linear regression analysis show that parents' socioeconomics has a positive and significant influence on the variable of students' motivation to continue their education. Thus, parents' socioeconomic conditions have a positive impact on students' motivation to continue their education, and this is in accordance with the view that families with a good socioeconomic background can support their children's education. Conversely, families with poor socioeconomic backgrounds are more likely to carefully consider their children's education because they are more focused on the needs of their lives.
Analisis Efisiensi Manajemen & Ekonomi Gereja: Studi Kasus Penghitungan Jemaat
Penelitian ini bertujuan untuk menganalisis potensi pemanfaatan teknologi untuk menghitung jemaat secara otomatis dalam meningkatkan efisiensi manajemen dan ekonomi gereja. Alat penghitung jemaat otomatis yang dikembangkan menggunakan teknologi sensor dan Arduino terbukti secara signifikan meningkatkan partisipasi jemaat dalam kebaktian minggu. Alat ini membantu petugas gereja dalam menghitung jemaat dengan lebih efisien dan akurat, menghemat waktu dan tenaga, serta meningkatkan tingkat akurasi penghitungan hingga 99,8%.
The Influence of Content Marketing, Electronic Word Of Mouth, and User Generated Content on Purchasing Decisions for Shopee Products among Economics Education Students at FKIP UNS class of 2019-2021
This research aims to determine the influence of content marketing, electronic word of mouth, and user generated content on purchasing decisions for Shopee products among Economics Education students at FKIP UNS class of 2019-2021. This research used quantitative descriptive methods. The sample collection used a purposive sampling technique with a total sample of 97 students. Data collection was obtained through a questionnaire filled in by FKIP UNS Economics Education students class of 2019-2021 who had purchased products on Shopee. The data analysis technique used multiple linear regression analysis with the help of SPSS 25 for Windows software. The results of the research showed that (1) there was a positive and significant influence between content marketing on purchasing decisions for Shopee products among FKIP UNS Economics Education students class of 2019-2021(2) there was a positive and significant influence between electronic word of mouth on purchasing decisions for Shopee products among Economics Education students at FKIP UNS class of 2019-2021(3) there was a positive and significant influence between user generated content on purchasing decisions for Shopee products among FKIP Economics Education students UNS class of 2019-2021 (4) there was a positive and significant influence between content marketing, electronic word of mouth and user generated content on purchasing decisions for Shopee products among Economics Education students FKIP UNS class of 2019-2021.
PENERAPAN TEKNOLOGI INFORMASI DALAM SISTEM MANAJEMEN INFORMASI UNTUK MENINGKATKAN DAYA SAING PERUSAHAAN
In this digital era, information technology (IT) has become a key factor in increasing company competitiveness. Proper implementation of IT in information management systems can help companies to increase efficiency, effectiveness and productivity. This research aims to explore the application of information technology in information management systems and how this can increase company competitiveness. This study used qualitative research methods. The data collection technique in this research is literature study. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation and drawing conclusions. The research results show that the application of IT in information management systems can increase a company's competitiveness. Companies need to pay attention to the factors that influence the success of implementing IT in information management systems in order to achieve optimal results, including management support, availability of IT infrastructure, staff skills and knowledge, communication and coordination.
The Effect of Using Canva-Based Audio Visual Media to Increase Students' Learning Motivation in Class XI Economics Subjects at SMAN 1 Mandau
The research is aimed at finding out the effect of using Canva-based audio visual media to increase students' learning motivation in class XI economics subjects at SMAN 1 Mandau. With the following research, the aim is to determine the differences in students' learning motivation before and after using Canva-based audio visual learning media. This research is quantitative research with experimental methods, and as a measure a Likert scale is used. The sampling technique in this research used a purposive sampling technique, a sampling technique based on class criteria where students' learning motivation was low so that a sample size of 35 respondents was obtained. The data collection technique is by providing a test instrument in the form of a questionnaire. Based on the results of the analysis of different tests on learning motivation questionnaires before and after using Canva-based audio visual media, the questionnaire score before using Canva-based audio visual media was 63.87% and the questionnaire score after using Canva-based audio visual media was 76.79%, and the results of the independent sample t-test The test obtained 11.204 > 1.690, which means there are differences in students' learning motivation before and after using Canva-based audio visual media.