ANALISIS PERILAKU SOSIAL: MEDIA SOSIAL VIRAL SINDROM PADA REMAJA (STUDI KUANTITATIF DI BANTEN)

Abstract

This study aims to; find out the social media behavior of adolescents in Banten province and to find out the factors that influence social media social behavior viral syndrome in adolescents in Banten province. The method used is quantitative method using multiple linear regression analysis. The sample in this study amounted to 105 teenagers who live in Pandeglang, Serang City and Cilegon City, which were selected using random sampling technique. The instrument in this study used a closed questionnaire. The results of this study indicate that internal and external variables have a positive and significant effect on viral syndrome social media behavior in adolescents, these results can be proven by the t test and F test conducted. The tcount value is greater than the ttable (The tcount value on the internal variable (X1) is 6.468> 1.98326) and the significance level is 0.000 <0.05, and (The tcount value on the external variable (X2) is 2.689> 1.98326) and the significance level is 0.008 <0.05, thus it can be concluded that Ho is rejected and Ha is accepted. The results of the F test show that Fhitung> Ftabel, namely 46.237> 3.09 with a significance value of 0.000 <0.05, and based on this, it can be concluded that HO is rejected and Ha is accepted. As well as the correlation coefficient value of 0.690. This shows that there is a close / strong relationship between internal variables (X1) and external variables (X2), on the variable social media viral syndrome (Y). and has a coefficient of determination of 0.465 or 46.5%, this shows that there is an influence between variable X1 and variable X2 on variable Y by 46.5%. While the rest is explained by other variables outside this study.