MANAJEMEN PRODUKSI KONTEN CAROUSEL PADA AKUN INSTAGRAM @ACMOBILPREMIUM99 OLEH PT LOPOKOPI DIGITAL SHANKARA
DOI:
https://doi.org/10.23969/jp.v10i02.25977Keywords:
Visual Content, Instagram, Production ProcessAbstract
This research examines the process of producing visual content on a client's Instagram account in a creative company engaged in marketing agency, PT Lopokopi Digital Shankara, which focuses on marketing activities through social media, websites, SEO, advertising and so on which include digital marketing. Through a qualitative approach, this research applies POAC theory, namely planning, organization, implementation/movement, and supervision. The data collection techniques used are observation, active participation, interviews, and literature studies collected during the implementation of the internship program for five months. The results showed that the supporting theories used were in line with those carried out by PT Lopokopi Digital Shankara in implementing carousel content production on the @acmobilpremium99 account, besides that teamwork has an important role in all stages of the carousel content production process.Downloads
References
Apjii.or.id. (2024). APJII Jumlah Pengguna Internet Indonesia Tembus 221 Juta Orang. [diakses 9 Feb 2025].
Efendi, B. (2021). Dinamika komunikasi (telaah atas sejarah, perkembangan dan pengaruhnya terhadap teknologi kontemporer). El-Hikam: Jurnal Pendidikan Dan Kajian Keislaman, 14(2), 236 264.
Kotler, P., Keller, K. L. (2006). Marketing Management. International edition: Pearson Prentice Hall.
Muammar, I. (2015). Manajemen Komunikasi Dinas Kebudayaan Pariwisata Pemuda dan Olahraga dalam Pelaksanaan Pekan Budaya daerah (Birau) 2014 di Kabupaten Bulungan. Jurnal Ilmu Komunikasi, 3(3), 386-401.
Merriam, S. B. (2009). Qualitative research: A guide to design and implementation. San Francisco: Jossey-Bass: A Wiley Imprint.
Permatahati, A. L. M. P., Swandi, I. W., Udayana, A. A. G. B. (2025). Perancangan Media Edukasi Publik tentang Fungsi dan Layanan Perum Bulog Kantor Wilayah Bali sebagai Perusahaan Logistik Pangan. Jurnal Desain Komunikasi Visual, 6(1), 116-140.
Pradiani, T. (2017). Pengaruh Sistem Pemasaran Digital Marketing terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan. Jurnal Ilmiah Bisnis dan Ekonomi Asia, 11(2), 46-53.
Pratiwi, A. (2021). Strategi Perencanaan Konten Digital untuk Peningkatan Branding. Jakarta: Penerbit Kreatif Media.
Priastuty, C. W., Wulandari, A., Nugroho, C. (2023). Perancangan Kreatif Visual Branding Susu Kambing Lek Dodo Sebagai Media Pembentukan Brand Image. Semnaskom-Unram, 5(1), 45-55.
Rosmaidah, I., Destiana, H., (2017). Perancangan Animasi Interaktif Belajar Mengenal Huruf Hijaiyah pada TKQ Al-Khoriyah. Jurnal Teknik Komputer Amik BSI, (3)1, 2442–2436
Sari, O. H., Rukmana, A. Y., Munizu, M., Novel, N. J. A., Salam, M. F., Hakim, R. M. A., Purbasari, R. (2023). Digital Marketing: Optimalisasi Strategi Pemasaran Digital. Jambi: PT. Sonpedia Publishing Indonesia.
Terry, G. R., (1956). Principles of Management. California: R. D. Irwin.
Untari, D., Fajariana, D. E. (2018). Strategi Pemasaran melalui Media Sosial Instagram (Studi Deskriptif pada Akun @Subur_Batik). Widya Cipta, 2(2), 271–278.
Yacub, R., Mustajab, W. (2020). Analisis Pengaruh Pemasaran Digital (Digital Marketing) terhadap Brand Awareness pada E-Commerce. Jurnal Manajerial, 12(2), 198.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Pendas : Jurnal Ilmiah Pendidikan Dasar
This work is licensed under a Creative Commons Attribution 4.0 International License.
