PENGARUH FASILITAS TERHADAP KEPUASAN PENGUNJUNG DI MUSEUM BAHARI JAKARTA

Abstract

Jakarta Maritime Museum is a maritime museum located in the North Jakarta Fish Market area. There is a phenomenon of decreasing the number of visitor visits. This research aims to find out the influence of facilities on visitor satisfaction at the Maritime Museum. This research uses a quantitative analysis approach. Sampling from the population is done using the non-probability sampling method through purposive sampling techniques with a total of 100 respondents. The research method uses classical hypothesis testing, hypothesis testing, validity and reality testing. Research results show that simultaneous facilities have a significant effect on visitor satisfaction. The test results from the research obtained a determination coefficient of 73.3% which means that the facility affects 73.3% on visitor satisfaction. The author can draw a conclusion that facilities affect visitor satisfaction and this research is expected to be an input for the management of the Jakarta Maritime Museum in improving facilities, as well as being a reference for future researchers to develop other variables that can also affect visitor satisfaction.