ANALISIS PERSEPSI PEKERJA MEDIA PENYIARAN DI SURABAYA TERHADAP PEMANFAATAN AI VIDEO GENERATOR DI CHANNEL YOUTUBE @TVONE.AI
DOI:
https://doi.org/10.23969/jp.v11i03.60005Keywords:
News Worker, Video Generator, News Production, YouTubeAbstract
Advances in Artificial Intelligence (AI) in the broadcasting industry have spurred various innovations in the news production process, one of which is the use of video generators. This technology enables the creation of news content featuring virtual presenters, which can improve production efficiency and accelerate the distribution of information. One media outlet in Indonesia that has implemented this innovation is the YouTube channel @tvOne.ai. Although it offers various benefits, the use of video generators has also sparked diverse perspectives regarding journalistic quality, the ethics of AI use, and the future of media professionals. This study aims to understand how broadcast media workers in Surabaya perceive the use of video generators on the YouTube channel @tvOne.ai. This study employs a descriptive qualitative approach. Data were collected through in-depth interviews with six informants who work as broadcast media professionals in Surabaya. The results show that media professionals view video generators as an innovation that can support the efficiency of news production; however, they are not yet capable of fully replacing the human role because they still require supervision, verification, and ethical considerations in journalistic practice. Differences in perception are also influenced by the experience, knowledge, and roles of each informant in the news production process.
Downloads
References
DeVito, J. A. (2016). The Interpersonal Communication Book. Pearson.
Moleong, L. J. (2005). Metodologi Penelitian Kualitatif. PT Remaja Rosdakarya.
Mulyana, D. (2001). Ilmu Komunikasi: Suatu Pengantar. Remaja Rosdakarya.
Percek, U. (1984). Perilaku Organisasi. Pustaka Bina Persada.
Rakhmad, J. (2007). Psikologi Komunikasi. PT Remaja Rosdakarya.
Bail, C. A. (2024). Can Generative Ai Improve Social Science? Pnas (Proceedings Of The National Academy Of Sciences), 121(21). https://www.pnas.org/doi/epdf/10.1073/pnas.2314021121
Etumnu, E. W., & Azubuike, C. (2024). Artificial Intelligence and Broadcasting in Information Driven Society: Imo State, Nigeria in Perspective. International Journal of Sub-Saharan African Research (IJSSAR), 2(4), 3043–4459. https://doi.org/10.5281/zenodo.14567502
Ikhwan, M., & Prihatmadi, S. (2025). Dari Inovasi ke Penghentian (Analisis Adopsi Inovasi Presenter Artificial Intelligence (AI) di tvOne). Komunikatif: Jurnal Ilmu Komunikasi, 14(1), 118–132. https://doi.org/10.33508/jk.v14i1.7271
Marsiela, A., Manan, A., & Permanasari, F. G. (2024). Asesmen Penggunaan Kecerdasan Buatan (AI) dalam Media di Indonesia: Tantangan, Peluang, dan Pengembangan Standar Etika.
Ukwela, C. O. (2021). Artificial Intelligence and Broadcast Media Presentation in Nigeria: What Does the Future Hold? In Knowledge Societies: Artificial Intelligence and the Media (pp. 78–93). United Nations Educational, Scientific and Cultural Organization (UNESCO).
Wu, S., Tandoc Jr., E. C., & Salmon, C. T. (2019). Journalism Reconfigure - Assessing human–machine relations and the autonomous power of automation in news production. Journalism Studies, 20(10), 1440–1457. https://doi.org/10.1080/1461670X.2018.1521299
Reuters. (2024). OpenAI introduces AI model that turns text into video. Reuters. https://www.reuters.com/technology/openai-introduces-ai-model-that-turns-text-into-video-2024-02-15/
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Pendas : Jurnal Ilmiah Pendidikan Dasar
This work is licensed under a Creative Commons Attribution 4.0 International License.
