Management From a Sundanese Perspective
DOI:
https://doi.org/10.23969/sampurasun.v12i1.40857Keywords:
Management, Perspective, Sunda.Abstract
Management principles are historically embedded in Sundanese culture; however, they are often undocumented in formal management theory. This study aims to identify and analyze indigenous Sundanese values derived from oral traditions and classical manuscripts, such as Siksa Kandang Karesian, and to demonstrate their relevance to modern management concepts proposed by scholars such as Terry and Robbins. Employing a qualitative approach, the research interprets traditional proverbs (paribasa) and philosophical frameworks to map them onto key functional areas of management. The findings reveal that Sundanese governance of life is structured around Pancanata, a system encompassing the management of time (Nata Wayah), territory (Nata Wilayah), self (Nata Salira), and state (Nata Nagara), alongside the Tri Tangtu leadership model consisting of Rama, Resi, and Ratu. Furthermore, several traditional proverbs were found to align closely with contemporary management strategies in human resource management, finance, and operations. For example, the philosophy of Silih Asah, Silih Asih, and Silih Asuh promotes collaboration, mutual respect, and harmonious team dynamics. The study concludes that Sundanese wisdom offers a holistic and ethical management model that emphasizes balance among humanity, nature, and the divine, thereby providing a relevant framework for achieving organizational effectiveness without compromising social cohesion. This research validates ethno-management perspectives by demonstrating how indigenous knowledge can enrich contemporary organizational practices, leadership approaches, and ethical standards.
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