TRIKONOMIKA

LITERACY AND RISK MANAGEMENT ON A PERSON'S LEADERSHIP SKILL IN ENTREPRENEURSHIP

Mon, 18 Dec 2023 00:00:00 +0700

The purpose of this study is to investigate the impact of literacy and risk management on a person's leadership skill in relation to entrepreneurship. This research approach employs quantitative analysis through deduction by statistically calculating a questionnaire that was distributed to 280 prospective entrepreneur and recent graduates. According to the findings, literacy and risk management variables have a major influence on leadership of an entrepreneur in a comprehensive manner, either partially or impartially. As a result, in entrepreneurship, it is vital to equalize these qualities in order to promote individual leadership, which will benefit a good corporate culture. In conclusion, entrepreneurial skill must focus on the development of the hard skill and soft skill including literacy and risk management that will give long-term benefits in order to maintain a healthy and friendly work culture.

ORGANIZATIONAL COMMITMENT MEDIATING WORK-FAMILY CONFLICT AND JOB SATISFACTION IN NURSING PERFORMANCE

Rohmat Sarman, Nanang Kosim, Ranti Kartika Sari — Mon, 18 Dec 2023 00:00:00 +0700

This study examines how nurses' performance is perceived regarding work-family conflict and job satisfaction and how organizational commitment plays a role in mediating this relationship at Pindad Bandung General Hospital. The research used a quantitative survey methodology with a sample of 66 female nurses. Data was collected through interviews, questionnaires, and observations, and path analysis was used to analyze the data. The results indicate that work-family conflict has a negative and significant impact on organizational commitment, while job satisfaction has a positive and significant impact on organizational commitment. Work-family conflict also has a negative and significant impact on nurse performance, while job satisfaction has a positive and significant impact on nurse performance. Furthermore, organizational commitment has a positive and significant impact on nurse performance. These findings suggest that work-family conflict and job satisfaction influence nurse performance and that organizational commitment mediates this relationship.

PREDICTORS OF PURCHASE DECISION ON HALAL LIPSTICK PRODUCT IN BANDUNG

Mon, 18 Dec 2023 00:00:00 +0700

The halal cosmetics industry presents potential trends and contributes significantly to the economy. Wardah, an Indonesian halal cosmetic brand, was the first to obtain halal certification. While lipstick remains a popular product, the sales index of Wardah lipstick has experienced a decline. This study focuses on how brand image, product quality, and word-of-mouth (WOM) influence purchase decisions. The method employed is descriptive verification, utilizing multiple linear regression analysis processed with SPSS 26. The unit of analysis is individuals, specifically working women, with several hundred respondents. The results indicate that both brand image and product quality have a significant impact on purchase decisions, while WOM does not significantly influence these decisions. Increased purchase decisions are essential for a business to grow and maintain sustainability.

PAYBACK PERIOD ANALYSIS OF DISTANCE MASTER EDUCATION IN INDONESIA

Taufani Kurniatun, Tita Rosita, Erni Rusyani — Mon, 18 Dec 2023 00:00:00 +0700

Research on the rate of return on the learning process in distance higher education aims to measure the level of learning investment in post graduate program distance education. The method used in this research is descriptive research with a quantitative approach. The research instruments distributed were to alumni of the Terbuka University Postgraduate Program spread across various cities, including the cities of Bandar Lampung, Bandung, Batam, Bogor, Jakarta, Jember, Malang, Medan, Padang, Palembang, Samarinda, Semarang, Serang, Sorong, Surabaya, and Surakarta. As many as 116 respondents from the total population of 395 alumni (using stratified random sampling technique) made up the study sample of 116 respondents. The results of the study show that investment in education using the payback period method is feasible.

CONCEPTUAL MODEL OF INTEGRATION OF BUSINESS FUNCTIONS ON INTERNAL BUSINESS PROCESS PERFORMANCE

Erwin Yulianto, Iman Sudirman, Sutarman, Awan Setiawan — Mon, 18 Dec 2023 00:00:00 +0700

The trend of banking performance in the last five years is still fluctuating. One of the root causes is measured from a Balanced Scorecard perspective, namely the not yet optimal integration of business functions in the Internal Business Process. The continuous development of systems, information and communication technology has profound implications for the integration of business functions such as sales and marketing, procurement, finance and accounting, research and development of banking products/services. This study aims to identify, examine and analyze empirical evidence on phenomena that occur in the banking world so that research hypotheses are generated to be studied and tested using quantitative methods in order to obtain dominant variables that influence as the basis for developing a measurable conceptual model.

WEBSITE QUALITY, SOCIAL MEDIA AND SATISFACTION ON CHOOSING DECISIONS PRIVATE UNIVERSITIES

Mesra B, Kiki Farida Ferine, Desi Astuti, Ilham Sentosa — Mon, 18 Dec 2023 00:00:00 +0700

This study aims to analyze the role of satisfaction in mediating the influence of website quality and social media on the decision to choose private universities in the city of Medan. The population in this study is all students enrolled in the Universitas Potensi Utama in 2022 while the sample of this study is 104 samples taken from 10% of the population. Data collection techniques using questionnaires and literature studies. Data processing with PLS smart program assistance tools. The results of this study show that the quality of websites and social media has a positive and significant effect on student satisfaction and students' decisions to choose the Universitas Potensi Utama. Other results indirectly show that the quality of websites and social media has a positive and significant effect on student decisions in choosing private universities through student satisfaction.

DIGITAL TRANSFORMATION, MARKETING, BUSINESS SIZE, FINANCIAL LITERATION ON SMES' COMPETITIVE ADVANTAGE

Gesty Ernestivita, Subagyo — Mon, 18 Dec 2023 00:00:00 +0700

This study investigates the influence of digital transformation, marketing strategies, and business size on competitive advantage and performance in Indonesian SMEs. With a sample of 100 SMEs, the research reveals that digital transformation alone does not directly impact competitive advantage or performance. However, when mediated by financial literacy, digital transformation becomes a significant factor affecting both competitive advantage and company performance. Marketing strategies directly influence competitive advantage but not firm performance. Business size has a direct impact on both competitive advantage and performance. Financial literacy plays a crucial moderating role in shaping the relationships between digital transformation, competitive advantage, and firm performance. The findings suggest potential avenues for future research, emphasizing the need for broader sample sizes and additional variables to enhance the understanding of these dynamics in similar contexts.