THE ROLE OF STREAMING, ONLINE REVIEWS, RATINGS IN INCREASING CUSTOMER ENGAGEMENT WITH TRUST AS A MODERATOR VARIABLE

Abstract

This research is a quantitative study. The population in this study were market place users in West Java. SmartPLS version 4 used to process and analyse  data collection result and its results are: 1 The Customer Enggagement  affected significantly by Customer trust, 2 The Customer trust   affected significantly by live streaming variable, 3 Customer Enggagement affected significantly by The Live Streaming, 4 Online Review variable no effect on Customer Trust , 5 Customer trust variable affected significantly rating, 6.Customer Enggagement affected significantly by rating variable 7. The effect of Live Streaming to the customer enggagement mediated by the customer trust meet the requirements in this study. 8. The effect of Online Review  to the customer enggagement mediated by the Customer trust does meet the requirements in this study. 9. The effect rating to customer enggagement  mediated by the customer trust meet the requirements in this study