Vol. 18 No. 2 (2025): August Edition

View Vol. 18 No. 2 (2025): August Edition

DOI: https://doi.org/10.23969/jrbm.v18i2

Published: 2025-08-20

Articles

FRESH TO CUP COFFEE BUSINESS PLANNING AND DEVELOPMENT IN WEST JAVA USING THE TRIPLE LAYERED BUSINESS MODEL CANVAS

Dikanio Muhammad Rezky, Hari Mulyadi, Dian H Utama, Chairul Furqon

214-226
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ANALYSIS OF THE INFLUENCE OF JOB SATISFACTION, TRANSFORMATIONAL LEADERSHIP, AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) ON EMPLOYEE PERFORMANCE AND ITS IMPACT ON EMPLOYEE RETENTION IN MANUFACTURING COMPANIES IN INDONESIA

Farid Riadi, Dini Riani, Denok Sunarsi

227-239
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BEHAVIORAL FACTORS AFFECTING PERSONAL FINANCIAL MANAGEMENT AND SAVINGS HABITS: A CASE STUDY OF GEN Z

Gustina Hidayat, Atang Hermawan

240-249
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INDONESIA AND ASEAN+ GREEN VS NON-GREEN HOSPITAL PERFORMANCE COMPARISON

Indra Gunawan, Muhammad Nur Faaiz F. Achsani , Yudi Ahmad Faisal, Muhammad Fajri

250-270
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LEADERSHIP FACTORS AS PREDICTORS OF CREATIVITY BEHAVIOR FOR CITY IMAGE: A STUDY IN BANDUNG CITY, INDONESIA

Juanim

271-280
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A HUMAN RESOURCE COMPETENCY MODEL IN AN EFFORT TO DEVELOP COOPERATIVE PERFORMANCE

Maman Suratman, Adjeng Mariana Febrianti, Nurul Hermina

281-297
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FROM CLICKS TO IMPULSE: HOW WEBSITE QUALITY AND E-WOM DRIVE PURCHASES VIA SALES PROMOTIONS

Maisa Azizah Asmara, Mokhamad Adib Sultan, Rivaldi Arissaputra, Heri Purwanto, Ifa Ratifah

298-310
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THE MEDIATING ROLE OF FINANCIAL MANAGEMENT IN ENHANCING MANAGERIAL PERFORMANCE IN ZAKAT MANAGEMENT INSTITUTIONS

Idel Waldelmi, Azhar Affandi, Fatkhurahman, Murnawati

311-322
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DETERMINANTS OF FINANCIAL SUSTAINABILITY FOR MICRO, SMALL, AND MEDIUM ENTERPRISES IN THE CITY OF CIMAHI

Siti Kustinah, Eddy Winarso

323-333
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THE IMPACT OF BRAND IMAGE, PRICE, AND SERVICE QUALITY ON PURCHASE DECISIONS AND CUSTOMER SATISFACTION: IMPLICATIONS FOR CUSTOMER LOYALTY IN THE HORISON HOTEL GROUP – WEST JAVA

Dino Gustaf Leonandri, Wala Erpurini

334-346
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THE ROLE OF STREAMING, ONLINE REVIEWS, RATINGS IN INCREASING CUSTOMER ENGAGEMENT WITH TRUST AS A MODERATOR VARIABLE

Heppy Agustiana Vidyastuti, Popo Suryana

347-363
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MAXIMIZING CUSTOMER VALUE AND CORPORATE IMAGE THROUGH STRATEGIC MARKETING AND DISTRIBUTION IN PUBLIC WATER SERVICES

R. Dewi Pertiwi

364-375
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MSME LOAN REPAYMENT PERFORMANCE BASED ON BUSINESS OWNERS’ DEMOGRAPHICS AND BUSINESS CHARACTERISTICS

Lasmanah, Irena Paramita Pramono

376-385
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