PEMBERDAYAAN WARGA BELAJAR SPNF SKB KOTA BEKASI MELALUI WORKSHOP DIGITAL MARKETING DAN PEMBUATAN BUKET BUNGA
DOI:
https://doi.org/10.23969/jp.v10i04.39554Keywords:
Flower Bouquet, Empowement, Digital MarketingAbstract
This community service activity aims to empower SPNF-SKB Bekasi City students through digital marketing workshops and training in making flower buckets as a productive skill. The program is designed to improve participants' abilities, especially Package B and C students, in utilizing social media as a means of promotion and developing creativity through the creation of craft products with market value. The implementation methods include counseling, demonstrations, and direct practice in stages. The results of the activity show that this training has succeeded in improving the participants' skills in making flower buckets independently. Participants also gained new insights into effective digital marketing strategies for small business development. In addition, this activity had a positive impact on the growth of entrepreneurial motivation and awareness of the importance of digital marketing in increasing income opportunities. Thus, this program is considered capable of supporting the empowerment of students and encouraging economic independence through creative skills and digital-based marketing.
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