PERSEPSI ORANG TUA DALAM MENYEKOLAHKAN ANAKNYA KE SMP SWASTA NASIONAL

Abstract

The objectives of this study include: [1] To determine parents' perceptions of

National Private Junior High Schools; [2] To determine the extent to which parents'

positive perceptions influence their decisions in choosing a school. The background

of this study is based on the phenomenon of increasing public interest in private

schools, even though public schools are still considered more prestigious and

superior in terms of facilities and teaching staff. The method used in this study is

qualitative with a positivistic approach, data was obtained through observation, in-

depth interviews, and documentation of eight parents of students from various socio-

economic backgrounds, as well as the school. The results of the study indicate that

parents' perceptions of National Private Junior High Schools are very positive. The

school is seen as having advantages in character building, instilling religious values,

and a humanistic learning approach. Influencing factors, such as effective

promotion, positive experiences from the surrounding community, teacher

professionalism, affordable education costs, and a conducive school environment

are the main considerations in decision making. Parents also observed positive

developments in their children's self-confidence, religious habits, and social

interactions after attending the institution. This study concludes that parents'

perceptions play a significant role in children's educational decisions. The decision

to send children to private junior high schools is not solely due to limited access to

public schools, but rather based on confidence in the quality of education, the

school's vision, and the values it instills. This study is expected to serve as a

reference for educational institutions in improving service quality and building public

trust.